Articles > E-Marketing, Network Marketing or Internet Marketing
by: Sanjay Johari
Did I hear you say that these are not your products? These are
somebody else's? Well, well, they say that there is a thin line
dividing success and failure. And they also say that it's all in
the mindset. I strongly believe in these statements. Together
they mean that a subtle change in the thinking pattern can
transform failure into success.
Affiliate marketing or MLM network marketing has provided
earning opportunity to scores of people. By all indications this
form of market promotion is here to stay for a long time.
When an affiliate tries to sell a product for some one else, why
would or why should people believe him? What will project him as
a person whom people can trust?
Many of the affiliate programs give their affiliates web pages
with affiliate links. These can be pages for sales, memberships,
or simply for information. An affiliate can display these pages
by various means. He remains in the background and hopes that
these pre-made web pages will attract people to take a desirable
action.
While this approach works in many cases, much better options are
available in MLM network marketing or affiliate marketing.
What I am discussing further is for those who have decided to
stay in network or affiliate marketing business for longer term
and who wish to make a difference by their own efforts.
How can an affiliate influence decisions of his prospective
customers? By coming out of the background and offering his
opinions, reviews or recommendations. He has various means of
reaching out to the interested people – articles, own website,
press release, advertisements, mailing to opt-in list - to name
just a few.
When the affiliate offers his views or recommendations to others
and expects them to act on his call-to-action, it is imperative
that he really knows about the product or service he is trying
to promote. Just knowing about the product is not sufficient, he
should be able to present his case with conviction, feeling and
passion.
This is where “owning” the product comes in. If the affiliate
doesn’t like the product, he shouldn’t be selling it in the
first place. However, if he has decided to promote and sell the
product, he needs to know the product so well that he develops a
feeling for it. He can consider buying and using the product
himself so that he can narrate his first-hand experience. In any
case he should try to sell only those products which he truly
approves. It should be as if he “owns” the product with all its
merits and demerits and is prepared to vouch for its
credibility.
He should project his views with true feelings and compassion as
a result of his owning the product or accepting the product as
his own. If he is less than sincere in his approach, it will
somehow show thru and people will most likely not listen to him.
True conviction can come only when he truly associates himself
with what he is trying to sell.
Even when he puts his heart and soul in his presentation, not
many people will believe him in first instance. He will need to
develop means (such as a mailing list) to communicate with
interested people repeatedly, gradually building his case and
persuading them to buy. All thru this process the sincerity and
conviction of the affiliate should be clearly visible.
This process has additional fallout which in my opinion is more
important. The affiliate builds up his image as someone who is
an expert in his field and can be trusted. This image will
ensure his income in future. His credibility will be his most
important asset.
He will be able to build relationship with his long term
customers. This is a gradual process, may take time but creates
a solid foundation for future business.
And it all started with his “owning” and endorsing the product
in the first place. This is the real foundation for a successful
MLM network marketing business.
About the author:
Sanjay Johari regularly writes articles on MLM network
marketing. Empower yourself with skill to make affiliate
marketing or MLM network marketing work for you.
http://www.sanjay-j.com/empowerism.html
